North American Bancard’s efforts enabled 289 renewable energy credits to retire in 2020.
As consumers are becoming more socially and environmentally conscious, these values are influencing their purchases. The 2020 Consumer Culture Report reveals that 71% of people prefer buying from companies aligned with their values. Furthermore, this statistic increases to 83% when you focus on millennials.
Corporate responsibility and sustainability strategies are among the top values that consumers expect brands to be investing in. In fact, 81% of consumers around the world feel strongly that companies should help improve the environment.
It’s often easier to communicate these values if you sell a tangible product, especially a green product that uses recycled materials. However, when your business offers a service, it’s less obvious. Moreover, building sustainability into your messaging can be challenging when your services, such as payment solutions, occur in data processing centers, often thousands of miles away from your customers.
Can payment solutions really be eco-friendly?
The short answer is yes.
Companies committed to sustainability work with eco-friendly partners, reduce carbon emissions, and limit single-use consumption. “Green payments companies” meet these standards and their customers’ expectations for responsible operations. Steps payments companies can take include the following.
Partnering with data centers focused on renewable resources.
Payment companies process large amounts of data, and data processing takes energy. Partnering with data centers that demonstrate their commitment to renewable energy is a significant step we can take toward creating truly sustainable operations. For example, Switch, a leader in data center design and operations, recently awarded North American Bancard a certificate for using 100% renewable energy at their Grand Rapids, Michigan, and Las Vegas, Nevada, facilities, where NAB hosts its payment processing systems. This allowed Switch to retire 289 solar, hydroelectric, and waste heat recovery renewable energy credits on our behalf in 2020 alone.
Payment solutions hosted on green data centers help reduce carbon dioxide emissions, protect the planet’s water supply, and preserve the Earth for future generations. As Switch points out, North American Bancard is helping to ensure that the data running our planet isn’t ruining our planet.
Sustainable day-to-day operations.
Payment companies can also build sustainable practices into operations by reducing paper-based processes, using products made from recycled materials, eliminating the transportation of physical documents by digitizing processes, and purchasing materials from fair-trade companies. Additionally, companies can also make sure that end-of-life IT assets and other equipment are responsibly recycled.
Share the news.
If you’re a North American Bancard Sales Partner, Integrated Partner, or ISO, let your accounts know they’re using sustainable payment solutions and services. That’s information that may help some prospects make their buying decisions as working with a sustainable payments company may also help them meet their own goals as a green company.
Share the news on your website, in your marketing literature, on social media, and more to make your merchants and prospects aware that choosing your business for payment solutions means they’re doing their part to help promote the sustainability of our planet.
Contact us to learn more about North American Bancard’s commitment to sustainable payment solutions.
